JULY 2026
SALES TARGETS & CONSULTATION TIME
The Sydney Morning Herald reported concerns from current and former employees about sales targets and rushed consultations at major optical chains.
Read the July report → (opens in a new tab)City Optics Penrith
Bulk-billed eye tests, personalised care, one-hour glasses and more than 1,000 frames—all from a local optometry team without individual sales targets.
Available for eligible Medicare cardholders.
More time for history, testing and questions.
For eligible single-vision prescriptions.
Budget, designer and specialist options in store.
For eligible optical purchases and available cover.
Current Penrith offer
We match the optical benefit your health fund pays towards an eligible purchase with City Optics promotional credit of up to the same amount.
Health fund eligibility and claiming rules apply. Matching credit must be used during the same visit and cannot be combined with other offers.
View offer termsPlan your visit
Find us inside Westfield Penrith and plan your visit before you arrive.
Monday–Wednesday: 9am–5:30pm
Thursday: 9am–9pm
Friday: 9am–5:30pm
Saturday: 9am–5pm
Sunday: 10am–5pm
We are on Level 2 near Myer and Sunglass Hut, above the centre fountain.
Shopping-centre parking is available. Check Westfield signage for current time limits and conditions.
For the easiest step-free route or accessibility assistance, call our team before your visit.
WHY CITY OPTICS PENRITH
You shouldn’t have to choose between independent optometry and a competitive price. At City Optics Penrith, we keep margins lean, serve more customers and put patient care ahead of individual sales targets.
Our optometrists and front-of-house team don’t have individual sales KPIs. Recommendations are based on your eyes, prescription, lifestyle and budget — not an individual sales target.
We ordinarily allow up to 30 minutes for a standard comprehensive eye test, giving our optometrists time to properly understand your vision and eye-health needs.
If something isn’t right after your Penrith visit, contact us. We want the opportunity to review the issue and help find a practical solution.
IN STORE AT PENRITH
Independent service shouldn’t mean paying more. Bring us an eligible comparable price or quote and we’ll match or beat it according to our in-store guarantees.
Our strongest in-store guarantees
Found prescription eyewear cheaper online? We’ll match an eligible comparable online prescription eyewear price in store.
*Alcon contact lenses are eligible for Price Match instead of the 5% Price Beat.
More than glasses
Our optometrists can assess a wide range of eye-health concerns, monitor chronic conditions and arrange specialist referral when required.
We can assess many eye injuries and may remove suitable superficial corneal foreign bodies. Call the store first so we can determine the most appropriate care.
Our optometrists can assess many causes of red, painful, irritated or infected eyes and provide treatment or referral where appropriate.
Comprehensive diabetic eye examinations can check the retina for early changes and help coordinate further care when required.
We can assess eye pressure, optic nerve health, retinal nerve fibre layers and visual fields as part of a comprehensive glaucoma assessment.
Prompt assessment can help identify retinal and other eye-health concerns that may require urgent treatment or specialist referral.
From focusing difficulties and headaches to myopia progression, children’s eye concerns can affect learning, comfort and development.
Your eyes can sometimes reveal signs of broader health concerns. If we identify something requiring further investigation, we will explain the findings and arrange an appropriate referral.
For sudden vision loss, severe eye pain, significant eye trauma or chemical exposure, seek urgent medical care.
Why choose City Optics Penrith?
What the City Optics difference looks like in practice.
From appointment time and continuity of care to lens options, turnaround and frame choice.
This is a general comparison of business models. Individual providers, stores, services and policies may vary.
IN THE NEWS
Recent reporting from The Sydney Morning Herald has raised questions about consultation pressure, clinical follow-up and the structure of care at major optical chains.
JULY 2026
The Sydney Morning Herald reported concerns from current and former employees about sales targets and rushed consultations at major optical chains.
Read the July report → (opens in a new tab)AUGUST 2026
In follow-up reporting, the SMH detailed patient experiences involving significant eye-health concerns that were subsequently identified elsewhere, as well as concerns around access to follow-up assessment.
Read the August report → (opens in a new tab)A longer appointment allows more time to discuss your symptoms, visual needs, prescription history, eye health, lifestyle and questions. We believe this creates a better experience than a rushed, high-volume model.
Seeing a familiar optometrist over time can make it easier to monitor prescription changes, eye health, dry eye, contact lens comfort and ongoing visual needs.
Changes in vision, persistent symptoms or concerns after a consultation can sometimes require reassessment. If you remain concerned after seeing us, please contact the store so our team can review what has happened and determine the appropriate next step.
Timing depends on your prescription, selected lenses, frame and current in-store lens availability.
Some lens jobs need extra clinical and lens-lab review, including high-wrap frames, unusual Transitions or tint colours, or requests other providers may describe as not prescriptable. Where suitable, our team can explore available options before you give up on the frame.
If your current frame is still suitable, you may not need to buy a completely new pair of glasses. Our reglaze options are designed to help customers keep frames they already like while saving money.
Not every frame or brand is shown on the shelf. Because we work with a wide supplier network, we may be able to source specific brands, models or alternatives on request.
Practices and individual experiences vary. See the July and August 2026 Sydney Morning Herald reports (opens in a new tab) above for the concerns they reported.
Customer proof
See what local patients and customers say about their experience with our Penrith team.
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Johnson is the Principal Optometrist at City Optics Penrith and a therapeutically endorsed optometrist. He provides thorough, practical care tailored to each patient’s vision and eye-health needs.
His experience includes diagnosing and managing ocular disease, with a focus on clear explanations and appropriate referral when further care is required.
He holds a Master of Clinical Optometry and Bachelor of Vision Science (with Distinction) from the University of New South Wales.
Real cases from our Penrith clinic
Routine eye examinations can uncover serious problems before a patient realises anything is wrong. Johnson has identified retinal changes requiring urgent specialist assessment, including a suspected retinal detachment discovered during a commercial driver licence examination and new abnormal blood vessel growth affecting a patient’s better-seeing eye.
Both patients were promptly referred for ophthalmological care—one within 24 hours and the other within one week.
The retina is the light-sensitive tissue at the back of the eye. Changes may sometimes be detected during a comprehensive eye examination before noticeable symptoms develop.
Case 1 · Urgent referral within 24 hours
A patient attended City Optics Penrith for a routine eye examination to renew their commercial driver licence, rather than because of a new eye complaint.
During the retinal examination and imaging, Johnson identified a retinal hole and an area suspicious for retinal detachment in the patient’s right eye. Given the potential threat to their vision, Johnson arranged an emergency referral to the Nepean Hospital Eye Clinic for assessment within 24 hours.
This case demonstrates why a comprehensive eye examination involves more than checking whether someone needs new glasses. Retinal detachments can progress and threaten vision, making prompt specialist assessment essential.
Case 2 · Urgent referral within one week
A patient with a complex retinal history attended City Optics Penrith with substantially reduced vision in one eye. During the assessment, Johnson identified new choroidal neovascularisation in the patient’s better-seeing eye.
This involves abnormal blood vessels developing beneath the retina, where they may leak and damage central vision. Because the patient relied heavily on this eye and had previously received retinal treatment, Johnson arranged an urgent ophthalmology referral within one week.
He also reinforced the importance of ongoing specialist care and appropriate diabetes management. The case highlights the value of monitoring patients with existing retinal disease—even when they have previously received treatment.
The de-identified images below combine retinal photography with cross-sectional OCT scans obtained during the patient’s assessment.
These cases have been de-identified and summarised for patient education. Individual presentations, management and outcomes vary. Clinical images are published with consent.
SHOP CITY OPTICS ONLINE
Shop contact lenses and sunglasses online, or send us your existing frames for new prescription lenses—with support from a real City Optics store.
ONLINE CONTACT LENS SAVINGS
Up to 52% off contact lenses
Shop Contact Lenses Online
Order contact lenses online with support from a real City Optics store.
ONLINE SUNGLASSES SAVINGS
Up to 48% off sunglasses
Shop Sunglasses Online
Browse authentic designer sunglasses online with support from a real City Optics store.
ONLINE LENS REPLACEMENT
New Lenses for Your Own Frames
Replace Your Lenses Online
Send us your existing frames and have new prescription lenses fitted, with free standard shipping both ways.
Plan your appointment
Helpful answers before your eye test or store visit.
Bulk-billed eye tests are available for eligible Medicare cardholders, subject to Medicare requirements and clinical eligibility.
Bookings are recommended. Walk-ins may be accommodated when an optometrist is available.
We are at Shop 256 on Level 2, near Myer and Sunglass Hut, above the centre fountain.
Westfield Penrith has shopping-centre parking. Check centre signage for current time limits and conditions, then follow the written directions or video on this page from your chosen entrance.
Approximately one-hour service is available for eligible single-vision prescriptions, depending on lens and frame availability.
Eligible optical claims can be processed in store through HICAPS, subject to your health fund, cover and remaining limits.
Contact lens consultations and fitting services are available, subject to appointment availability and clinical suitability.
Yes. Children’s eye tests are available and may be bulk billed for eligible Medicare cardholders, subject to Medicare requirements.
City Optics Penrith
Visit our independent optometry team inside Westfield Penrith for personalised eye care, glasses and contact lens support.