JULY 2026
SALES TARGETS & CONSULTATION TIME
The Sydney Morning Herald reported concerns from current and former employees about sales targets and rushed consultations at major optical chains.
Read the July report → (opens in a new tab)Why choose City Optics?
We built City Optics to combine independent optometry care with prices that compete. Quality, service and real value — without having to choose between them, online or in store.
Start here
Shop online with real optometry support, or visit a City Optics store for eye tests, glasses and frame advice.
Order contact lenses, sunglasses or replacement lenses online, backed by real Australian optometry stores.
Book an eye test, choose glasses in person, access 1,000+ frames and get help from a local optometry team.
The City Optics difference
We built City Optics around a simple idea: competitive prices shouldn't mean giving up independent care, quality or service.
We make less on each sale, so you can keep more.
We deliberately make less on each sale and work on higher volumes. That means you keep more of your money.
Competitive pricing doesn't mean cutting the things that matter. We offer quality prescription lenses, designer frames and professional optical care.
Our optometrists and front-of-house team don't have individual sales KPIs. Recommendations are based on your eyes, prescription, lifestyle and budget — not a sales target.
We try to find a fair, practical solution — including helping beyond standard warranty periods where appropriate. That's the City Optics way.
Online orders are backed by real Australian optical stores and optometry teams you can contact when you need help.
And if someone still has a better price?
We'll match or beat it.
Online and in store
Our online prices are highly competitive. In store, our guarantees are even stronger — so you don't have to choose between independent service and a competitive price.
Convenient Australia-wide ordering
Competitive online prices backed by real Australian optical stores.
Our strongest guarantees
Independent optical care backed by our strongest price guarantees.
Found prescription eyewear cheaper online? We’ll match an eligible comparable online prescription eyewear price in store.
*Alcon contact lenses are eligible for Price Match instead of the 5% Price Beat.
Customer proof
Real reviews from patients and customers across our Australian optical stores.
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Why City Optics
What the City Optics difference looks like in practice.
From appointment time and continuity of care to lens options, turnaround and frame choice.
This is a general comparison of business models. Individual providers, stores, offers and pricing may vary.
IN THE NEWS
Recent reporting from The Sydney Morning Herald has raised questions about consultation pressure, clinical follow-up and the structure of care at major optical chains.
JULY 2026
The Sydney Morning Herald reported concerns from current and former employees about sales targets and rushed consultations at major optical chains.
Read the July report → (opens in a new tab)AUGUST 2026
In follow-up reporting, the SMH detailed patient experiences involving significant eye-health concerns that were subsequently identified elsewhere, as well as concerns around access to follow-up assessment.
Read the August report → (opens in a new tab)A longer appointment allows more time to discuss your symptoms, visual needs, prescription history, eye health, lifestyle and questions. We believe this creates a better experience than a rushed, high-volume model.
Seeing a familiar optometrist over time can make it easier to monitor prescription changes, eye health, dry eye, contact lens comfort and ongoing visual needs.
Changes in vision, persistent symptoms or concerns after a consultation can sometimes require reassessment. If you remain concerned after seeing us, please contact the store so our team can review what has happened and determine the appropriate next step.
Timing depends on your prescription, selected lenses, frame and current in-store lens availability.
Some lens jobs need extra clinical and lens-lab review, including high-wrap frames, unusual Transitions or tint colours, or requests other providers may describe as not prescriptable. Where suitable, our team can explore available options before you give up on the frame.
If your current frame is still suitable, you may not need to buy a completely new pair of glasses. Our reglaze options are designed to help customers keep frames they already like while saving money.
Not every frame or brand is shown on the shelf. Because we work with a wide supplier network, we may be able to source specific brands, models or alternatives on request.
Practices and individual experiences vary. The summaries above reflect reporting by The Sydney Morning Herald in July and August 2026.
Shop online
Order contact lenses, sunglasses or replacement lenses online, backed by real Australian optometry stores.

Reorder contact lenses online with prescription support if you need help.
Shop Contact Lenses
Shop authentic designer sunglasses from real Australian optical stores.
Shop Sunglasses
Keep your frameKeep your current frame and replace the lenses with your new prescription.
Replace Lenses in My FrameNeed help choosing? Contact our team for support with prescriptions, product selection or online orders.
Contact City OpticsVisit in store
Book an eye test, browse 1,000+ frames and claim exclusive in-store offers at selected City Optics locations.
Get local eye care, frame advice and optical support from a real City Optics team.
Claim your winter offer online, then visit your selected City Optics store to redeem.
CURRENT IN-STORE OFFER
Claim the current in-store multifocal offer at your preferred City Optics location.
*Conditions apply. Offers available in store only. Ask our team for details.
Store locator
Visit us for eye tests, glasses, frame adjustments and in-store offers at selected City Optics locations.
4 convenient locations across NSW with online booking, directions and local store support.
Eye tests, glasses, contact lens support and one-hour glasses for selected prescriptions.
Local eye care, 1,000+ frame options and in-store optical offers.
Store support for glasses, adjustments and prescription advice.
Grand opening offers, multifocal packages and in-store frame advice.
Optometrist-led
City Optics was born from Dr. Thomas Do's passion for merging the precision of ocular science with the warmth of community care. Drawing from extensive experience at the Centre for Eye Health, Dr. Do created a haven where top-tier eye care and a personal approach coexist.
Dr. Le leads City Optics' newest location in Wetherill Park, bringing regional experience from Goulburn in managing complex eye conditions. With a special interest in therapeutic treatment of anterior eye disease, he is committed to delivering high-quality, personalised care to the Western Sydney community.
Eye health
Common symptoms like blurry vision, glare, headaches or trouble reading can be signs it is time for an eye test.
Difficulty reading up close
Blurry distance vision
Blur, glare or distorted vision
Eye strain or trouble focusing
Book an eye test with City Optics and our optometry team can help assess your vision and eye health.
City Optics is your trusted destination for personalised eye care and quality eyewear across NSW. We're passionate about making eye health simple and affordable for everyone, which is why we offer bulk-billed eye tests and same-day prescription glasses. Whether you're updating your look or looking after your sight, our expert team is here to help.
Looking after your eyes shouldn't be complicated or expensive. As a leading NSW optometrist, we bulk bill all eligible eye exams through Medicare, making it easier to prioritise your vision.
Whether you need a routine check-up, support with eye conditions, or help finding the right lenses, our experienced eye care optometrists will take the time to understand your needs and recommend tailored solutions. We also offer advice on digital eye strain, children’s vision, and ongoing eye health management, so you feel confident in every decision.
We’re proud to be a locally owned and operated practice. We take the time to get to know every patient. Our commitment to honest advice, thorough testing, and genuine care has helped us build long-standing relationships across our communities.
Need glasses in a hurry? We offer one-hour complete glasses so you can get your prescription eyewear sorted on the spot. Whether it’s a replacement pair or your first set of frames, we’ll have you walking out with new glasses quickly.
Our on-site lab allows us to craft your lenses with speed and precision. Our trained team will make sure your frames fit just right before you leave. It’s convenience without compromise.
Affordable eyewear is what we’re all about. Online, eligible sunglasses receive a 2.5% Price Beat, contact lenses receive Price Match and prescription eyewear receives a 5% Price Beat. In store, eligible sunglasses and non-Alcon contact lenses receive a 5% Price Beat, Alcon contact lenses receive Price Match, and eligible prescription eyewear receives a 25% Price Beat against eligible comparable quotes from competing Australian physical optical retailers. An eligible comparable online prescription price presented in store receives Price Match. See the full guarantee.
Eligibility is reviewed before approval, so our team can check the product match, retailer, advertised price, stock availability and other details before you purchase.
At City Optics, we stock one of the largest collections of eyewear in NSW. From stylish sunglasses to modern optical frames, we’ve got something for everyone. Men’s, women’s, and kids’ styles are all available.
We proudly carry top brands like Ray-Ban, Oakley, Kate Spade, Hugo Boss, and Carrera Sunglasses. In fact, we have the largest in-store Carrera collection in Australia.
With thousands of frames in stock and a focus on UV protection, comfort, and durability, our eyewear range is carefully selected with your eye health in mind. Our experienced staff are always available to help you find frames that suit your face, lifestyle, and preferences.
Book your next appointment with our friendly team and experience the difference of personalised, affordable eye care. We’re here to help with contact lenses, bulk-billed eye tests, or a quick turnaround on new glasses.
Visit us in-store today to browse our full range of eyewear or book your eye test online. It’s fast, simple, and Medicare-backed. Your eyes deserve expert care. At City Optics, that’s exactly what we deliver.
Need help choosing the right product or service? Our optometry team is happy to answer your questions in-store, over the phone, or online. Just reach out, and we’ll guide you through the process.
With trusted optometrist eye care and a passion for personalised service, City Optics makes it easier to protect your vision without blowing the budget. Come see the difference for yourself.