Why choose City Optics?

Independent care. Prices built for scale.

We built City Optics to combine independent optometry care with prices that compete. Quality, service and real value — without having to choose between them, online or in store.

  • Online orders, real store support
  • Australian optometrist-owned
  • Free shipping over $100

Start here

How can we help today?

Shop online with real optometry support, or visit a City Optics store for eye tests, glasses and frame advice.

The City Optics difference

Good service and good prices belong together.

We built City Optics around a simple idea: competitive prices shouldn't mean giving up independent care, quality or service.

We make less on each sale, so you can keep more.

  1. Low margin.
    High volume.

    We deliberately make less on each sale and work on higher volumes. That means you keep more of your money.

  2. Lower prices.
    Not lower standards.

    Competitive pricing doesn't mean cutting the things that matter. We offer quality prescription lenses, designer frames and professional optical care.

  3. Eye care shouldn't have a sales target.

    Our optometrists and front-of-house team don't have individual sales KPIs. Recommendations are based on your eyes, prescription, lifestyle and budget — not a sales target.

  4. When something goes wrong,
    we help.

    We try to find a fair, practical solution — including helping beyond standard warranty periods where appropriate. That's the City Optics way.

  5. Real stores.
    Real people.

    Online orders are backed by real Australian optical stores and optometry teams you can contact when you need help.

And if someone still has a better price?

We'll match or beat it.

Online and in store

Same City Optics. Different ways to save.

Our online prices are highly competitive. In store, our guarantees are even stronger — so you don't have to choose between independent service and a competitive price.

Convenient Australia-wide ordering

Shop online

Competitive online prices backed by real Australian optical stores.

  • 2.5% Price Beat Eligible advertised competitor prices.
  • Price Match Eligible advertised competitor prices.
  • 5% Price Beat Eligible comparable prescription eyewear.

Our strongest guarantees

Visit us in store

Independent optical care backed by our strongest price guarantees.

  • 5% Price Beat Eligible advertised competitor prices.
  • 5% Price Beat* Eligible advertised competitor prices.
  • 25% Price Beat Against eligible comparable quotes from competing Australian physical optical retailers.

Found prescription eyewear cheaper online? We’ll match an eligible comparable online prescription eyewear price in store.

*Alcon contact lenses are eligible for Price Match instead of the 5% Price Beat.

Customer proof

Trusted by City Optics customers

Real reviews from patients and customers across our Australian optical stores.

4.9★ Combined Google rating
600+ Google reviews across four stores
30,000+ customers served
Real Australian stores Local optical care
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Why City Optics

City Optics vs The Corporate Optometry Model

What the City Optics difference looks like in practice.

From appointment time and continuity of care to lens options, turnaround and frame choice.

This is a general comparison of business models. Individual providers, stores, offers and pricing may vary.

Sydney Morning Herald report about concerns raised regarding corporate optometry
The Sydney Morning Herald, 16 July 2026

IN THE NEWS

Why the structure of eye care matters

Recent reporting from The Sydney Morning Herald has raised questions about consultation pressure, clinical follow-up and the structure of care at major optical chains.

  1. JULY 2026

    SALES TARGETS & CONSULTATION TIME

    The Sydney Morning Herald reported concerns from current and former employees about sales targets and rushed consultations at major optical chains.

    Read the July report → (opens in a new tab)
  2. AUGUST 2026

    FOLLOW-UP CARE & PERSISTENT CONCERNS

    In follow-up reporting, the SMH detailed patient experiences involving significant eye-health concerns that were subsequently identified elsewhere, as well as concerns around access to follow-up assessment.

    Read the August report → (opens in a new tab)
Appointment time
The Corporate Optometry Model Commonly 15–20 minutes
City Optics Up to 30 minutes for a comprehensive eye test
Sales pressure
The Corporate Optometry Model Sales targets or KPIs may influence the consultation.
City Optics No individual sales KPIs
Continuity of care
The Corporate Optometry Model You may see different optometrists across visits due to rolling clinic structures, high staff turnover, rotating rosters or locum coverage.
City Optics We aim to provide familiar, consistent care from a local optometry team that knows your history.
Follow-up care
The Corporate Optometry Model Follow-up processes and availability may vary between providers and stores.
City Optics If something isn’t right after your visit, contact us. We want the opportunity to review the issue and help find a practical solution.
Glasses turnaround
The Corporate Optometry Model Glasses are commonly sent to an external laboratory.
City Optics Eligible single-vision glasses may be completed in approximately one hour using our in-store laboratory.
Custom lens options
The Corporate Optometry Model Specialised requests such as unusual tints, high-wrap or high prescriptions may be unavailable or declined.
City Optics We can review custom options including gradient polarised lenses, unusual tints and high-wrap jobs where suitable.
Reglazing your own frame
The Corporate Optometry Model Corporate reglazing may attract an extra fee and a longer turnaround time.
City Optics We offer reglaze discounts, so keeping your existing frame can help you save money.
Frame and brand access
The Corporate Optometry Model Frame ranges may be limited to approved corporate ranges, house brands or selected suppliers.
City Optics We have 1,000+ frames on display and access to a wide supplier network.

Practices and individual experiences vary. The summaries above reflect reporting by The Sydney Morning Herald in July and August 2026.

  • 30-minute standard comprehensive eye tests
  • Reglaze discounts available
  • 1,000+ frames on display
  • Eligible single-vision glasses in approx. one hour

Ready to experience the City Optics difference?

Visit in store

Visit City Optics in store

Book an eye test, browse 1,000+ frames and claim exclusive in-store offers at selected City Optics locations.

In-store exclusive offers

Claim your winter offer online, then visit your selected City Optics store to redeem.

City Optics winter multifocal glasses offer

CURRENT IN-STORE OFFER

Two pairs of multifocal glasses from $199

Claim the current in-store multifocal offer at your preferred City Optics location.

  • Available at Penrith, Wetherill Park, Nepean Village and Kotara
  • Choose from more than 1,000 frames at selected stores
  • Our team confirms eligibility and any lens upgrades before ordering

View offer terms

*Conditions apply. Offers available in store only. Ask our team for details.

Store locator

Find your nearest City Optics store

Visit us for eye tests, glasses, frame adjustments and in-store offers at selected City Optics locations.

4 convenient locations across NSW with online booking, directions and local store support.

City Optics locations across NSW Open full locations page

Optometrist-led

Optometrist-led care, across every store

Thomas Do
Thomas Do
Optometrist & Founder of City Optics

City Optics was born from Dr. Thomas Do's passion for merging the precision of ocular science with the warmth of community care. Drawing from extensive experience at the Centre for Eye Health, Dr. Do created a haven where top-tier eye care and a personal approach coexist.

Anthony Le
Anthony Le
Optometrist & Director of City Optics Wetherill Park

Dr. Le leads City Optics' newest location in Wetherill Park, bringing regional experience from Goulburn in managing complex eye conditions. With a special interest in therapeutic treatment of anterior eye disease, he is committed to delivering high-quality, personalised care to the Western Sydney community.

Eye health

Noticing changes in your vision?

Common symptoms like blurry vision, glare, headaches or trouble reading can be signs it is time for an eye test.

Not sure what is causing your symptoms?

Book an eye test with City Optics and our optometry team can help assess your vision and eye health.

City Optics is your trusted destination for personalised eye care and quality eyewear across NSW. We're passionate about making eye health simple and affordable for everyone, which is why we offer bulk-billed eye tests and same-day prescription glasses. Whether you're updating your look or looking after your sight, our expert team is here to help.


Your Local Optometrist Across NSW

Looking after your eyes shouldn't be complicated or expensive. As a leading NSW optometrist, we bulk bill all eligible eye exams through Medicare, making it easier to prioritise your vision.

Whether you need a routine check-up, support with eye conditions, or help finding the right lenses, our experienced eye care optometrists will take the time to understand your needs and recommend tailored solutions. We also offer advice on digital eye strain, children’s vision, and ongoing eye health management, so you feel confident in every decision.

We’re proud to be a locally owned and operated practice. We take the time to get to know every patient. Our commitment to honest advice, thorough testing, and genuine care has helped us build long-standing relationships across our communities.



Same Day Glasses with Our One-Hour Complete Glasses Service

Need glasses in a hurry? We offer one-hour complete glasses so you can get your prescription eyewear sorted on the spot. Whether it’s a replacement pair or your first set of frames, we’ll have you walking out with new glasses quickly.

Our on-site lab allows us to craft your lenses with speed and precision. Our trained team will make sure your frames fit just right before you leave. It’s convenience without compromise.



Price Beat Support

Affordable eyewear is what we’re all about. Online, eligible sunglasses receive a 2.5% Price Beat, contact lenses receive Price Match and prescription eyewear receives a 5% Price Beat. In store, eligible sunglasses and non-Alcon contact lenses receive a 5% Price Beat, Alcon contact lenses receive Price Match, and eligible prescription eyewear receives a 25% Price Beat against eligible comparable quotes from competing Australian physical optical retailers. An eligible comparable online prescription price presented in store receives Price Match. See the full guarantee.

Eligibility is reviewed before approval, so our team can check the product match, retailer, advertised price, stock availability and other details before you purchase.



Premium Eyewear

At City Optics, we stock one of the largest collections of eyewear in NSW. From stylish sunglasses to modern optical frames, we’ve got something for everyone. Men’s, women’s, and kids’ styles are all available.

We proudly carry top brands like Ray-Ban, Oakley, Kate Spade, Hugo Boss, and Carrera Sunglasses. In fact, we have the largest in-store Carrera collection in Australia.

With thousands of frames in stock and a focus on UV protection, comfort, and durability, our eyewear range is carefully selected with your eye health in mind. Our experienced staff are always available to help you find frames that suit your face, lifestyle, and preferences.



See an Optometrist Today

Book your next appointment with our friendly team and experience the difference of personalised, affordable eye care. We’re here to help with contact lenses, bulk-billed eye tests, or a quick turnaround on new glasses.

Visit us in-store today to browse our full range of eyewear or book your eye test online. It’s fast, simple, and Medicare-backed. Your eyes deserve expert care. At City Optics, that’s exactly what we deliver.

Need help choosing the right product or service? Our optometry team is happy to answer your questions in-store, over the phone, or online. Just reach out, and we’ll guide you through the process.

With trusted optometrist eye care and a passion for personalised service, City Optics makes it easier to protect your vision without blowing the budget. Come see the difference for yourself.