Find the Better Price
Send us the competitor link, screenshot or written quote, including the product, quantity, price, retailer and delivery or click-and-collect details.
Price Beat Support
Found a Better Price?
City Optics offers Price Beat and Price Match support online and in store where eligible, helping you shop with more confidence.
Available on eligible sunglasses, contact lenses and prescription eyewear online and in store.
How It Works
Price Beat Support at a Glance
Sunglasses
Sunglasses
2.5% Online / 5% In StoreEligible advertised competitor prices using the equivalent basket total, including required competitor delivery or handling after applying its published shipping threshold.
Contact lensesContact Lenses
Price Match Online / 5% In Store*Eligible advertised competitor prices using the same pack, quantity and competitor basket total. *Alcon contact lenses are eligible for Price Match instead of the 5% Price Beat.
Prescription eyewearPrescription Eyewear
5% Online / 25% In StoreOnline: eligible comparable prescription eyewear, including required competitor delivery based on the equivalent basket. In store: against eligible comparable quotes from competing Australian physical optical retailers. An eligible comparable online price presented in store receives Price Match.
Request Process
How to Request a Price Beat
We Check the Details
We review the product match, equivalent basket value, competitor shipping threshold, delivery cost, click-and-collect availability, retailer and stock.
We Confirm Eligibility
If eligible, our team will confirm the supported City Optics price before you complete your purchase.
Shop With Confidence
Once confirmed, complete your order online or in store with the eligible price beat support applied.
Eligibility
What We Check
Our team looks for a fair, current and genuinely like-for-like comparison before confirming price beat support.
Full terms apply.- Same product or suitable equivalent where relevant
- Same brand, model, colour, lens type, pack size or prescription product type where applicable
- Genuine currently advertised price
- Product available to purchase
- Legitimate Australian retailer
- Required competitor delivery and handling are included after applying its published shipping rate or free-shipping threshold to the equivalent basket
- For an in-store comparison, competitor delivery is treated as $0 only when click and collect is available for the same in-stock product
- Promotions, coupons, bundles, clearance pricing and stock availability may affect eligibility
- Price beat support is reviewed before approval
Important Details
When a Price Beat May Not Apply
Price beat support may not apply in every situation. These are common examples where a request may need more review or may not qualify.
Different product details
Different products, colours, pack sizes or lens types may not compare like-for-like.
Out-of-stock listings
Competitor listings that are not available to purchase may not qualify.
Retailer eligibility
Overseas retailers or unverifiable marketplace listings may not be eligible.
Promotional pricing
Coupons, cashback, loyalty points or member-only offers may affect the comparison.
Clearance or errors
Clearance, liquidation, damaged stock or pricing errors may not qualify.
Delivery and collection
Required competitor delivery or handling is included based on the equivalent basket value. For an in-store comparison, we use $0 competitor delivery only when click and collect is available for the same in-stock product.
Final eligibility is reviewed by City Optics.
Start Here
Seen a Better Price?
Send us the details and our team will review whether price beat support is available.
For eligible online products, start from the product page price beat pathway. For in-store purchases, ask your local City Optics team before purchasing.
FAQ
Price Beat FAQs
Do you price beat sunglasses online?
Yes. City Optics offers 2.5% price beat support across online sunglasses purchases, subject to product match, retailer eligibility, stock availability and price verification.
Do you Price Match contact lenses online?
Yes. Eligible online contact lenses receive Price Match against eligible advertised competitor prices.
Do you price beat in store?
Yes. Eligible sunglasses and non-Alcon contact lenses receive a 5% Price Beat in store. Eligible Alcon contact lenses receive Price Match instead. Eligible prescription eyewear receives a 25% Price Beat against comparable quotes from competing Australian physical optical retailers, while an eligible comparable online prescription eyewear price presented in store receives Price Match.
Does the competitor need to be Australian?
Price beat support is generally assessed against genuine Australian retailers. Overseas retailers, marketplaces or unverifiable listings may not be eligible.
Can I request a price beat after I purchase?
Price beat support should be requested before purchase so our team can confirm eligibility first.
Do delivery fees count in the comparison?
Yes. We use the competitor’s total cost for the equivalent quantity or basket, including required delivery or handling after applying its published shipping rate or free-shipping threshold at that basket value. For an in-store comparison, competitor delivery is treated as $0 only when click and collect is available for the same in-stock product.
Is every price beat request approved?
No. Each request is reviewed by City Optics and depends on product match, retailer legitimacy, stock availability, delivery costs, promotions and other eligibility checks.
Where do I request a price beat?
For eligible online products, start from the product page price beat pathway. For in-store purchases, ask your local City Optics team before purchasing.
Ready to shop with confidence?
Whether you are shopping online or visiting us in store, City Optics can help review eligible price beat requests before you purchase.
